Brands

Our M+ fragrances are an ode to minimalism and a celebration of pure form. Their radical simplicity is the antidote to overindulgent mainstream fragrances, a reaction to traditional perfumery's compositional constraints. Maybe, the perfect scent is achieved not when there are no more notes to add but when there is nothing left to take away.

Molecule 01 + Guaiac Wood consists of Iso E Super + Guaiac Wood.

Iso E Super is an abstract synthetic molecule with a cedarwood tonality and a warm, velvety cocooning sensation.

Guaiac wood is an essential oil found in the heartwood of the Bulnesia sarmientoi tree that smells warm, smoky and woody.

Guaiac wood has one of the best dry-downs in olfactory alchemy, containing depth within itself, darkness, something grave, almost. Imagine wrapping yourself in olfactive layers of creamy warm whisky in the winter, and an emulsified smoke from the fireplace sublimates the room; that's M+ Guaiac Wood.

"Guaiac wood has the smokiness and aromatic quality of a great whisky, together with a creamy warmth reminiscent of the wooden casks used for the maceration of liquor. It has a gentle 'cocooning around the fireplace in winter' feel to it. It's like emulsified smoke that melts into the Iso E Super to make a skin scent that is super-sexy and erogenous," says Geza Schoen.

This moody M+ iteration packs a punch of volatile rum absolue at the top, which evaporates and gives way to a pas de deux of guaiac wood and Iso E Super — a noteworthy product that deserves to be added to your beauty arsenal.

Molecule 01 + Patchouli consists of Iso E Super + Patchouli.

Iso E Super is an abstract synthetic molecule characterised as a cedarwood note with a warm, velvety cocooning sensation.

Patchouli is a natural extracted from the leaves of the patchouli plant.

Geza Schoen: "Patchouli is a unique natural. Unlike 99% of perfume ingredients, we associate it with a particular period, with the sixties and seventies and that bohemian spirit. It has a cool, rather aloof woodiness to it. I love it for its moody beauty.

I've used two qualities of patchouli here. The biggest chunk is Patchouli Coeur which is a very clean, soft patchouli oil fraction with the camphor-like topnote removed. I have also included a patchouli oil from Indonesia to round it out with a little bit of a topnote.

The result is a sophisticated, clean patchouli that pairs fantastically well with Molecule 01."

Molecule 02 consists of Ambroxan, pure and singular.

Ambroxan is a crystal-chemical structure identical to the ambrox derived from ambergris. For centuries, ambergris was perhaps the most prized ingredient in perfumery. It is a somewhat mysterious substance expelled by the cachalot or sperm whale, which only attains its fine scent after a long maturation floating in the ocean.

Ambergris is rarely found these days, and the 'amber' in a modern fragrance will be a lab-created equivalent of some of the aroma-molecules that make up its scent. By far, the finest of these is the nature-identical molecule Ambroxan. Ambergris was always valued for its refinement as well as its sensuality, and this quality persists in Ambroxan.

Ambroxan was isolated from plant sources in 1950.

The maximum percentage that can be dissolved in a fragrance compound is 13.5%. Any more, and it begins to crystallise out of the solution. Most fragrances with 'amber' contain 1-2%.

Molecule 02 is 100% Ambroxan in alcohol and a little water. This is best described as a fresh, almost mineral smoothness, which subtly expands to envelop you in olfactive layers of sensuous, sparkling molecules.

Please note: We have performed a general modernisation of the packaging introducing our new branding elements and logo. We wanted to retain our trademark design but remix the existing branding in a contemporary way, so there is consistency across the collective line of fragrances.